Rebtel goes beyond industry CR milestones with micro-improvements suggested by Attractor

Rebtel.com: Cheap International Calls and Unlimited Calling. Product of the year in Finland!


Challenge: Identify opportunities to improve conversion rate
Phone book did not work for many users and app looked broken. Attractor identified this conversion anomaly and brought it to the product team attention.
[open_dialpad] event better correlates with conversion than [tap_on_contact]
[open_dialpad] event is triggered 10 times more frequently, than [tap_on_contact] and has much higher correlation with conversion.

2.9% of the users who triggered [open_dialpad] and 0.4% who triggered [tap_on_contact] convert, when baseline journey conversion is 1,43%