Betbull increased conversion by 15% with a single tweak suggested by Attractor

BetBull is home of thousands of winning tips every week and this weekend's packed schedule is fertile breeding ground for the next round of accumulators.


30% of the customer, who did not use [feed_filter_enabled] during first time experience converted at a rate of 6.64%.

Other 70% who used this feature converted at 25.4% to
[first_bet_placed].
Attractor identified that customers who used specific types of feed filters converted much better

Players reached relevant content much faster, however feed filter buttons were barely visible
Betbull team conducted a/b tests which proved Attractor hypothesis - new variant outperformed standard by more than 25%

New feature rolled out into production, which improved overall conversion by 3%