Betbull increased conversion by 15% with a single insight delivered from Attractor.
Betbull provides thousands of winning tips every week. We're publishing here just a small subset of Attractor detected data points that drove their KPI's higher and increased ROI.
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30% of Betbull's customer, who did not use [feed_filter_enabled] during the first time experience converted at a rate of 6.64%.
Another 70% who used this feature converted at 25.4% to
[first_bet_placed].
Another 70% who used this feature converted at 25.4% to
[first_bet_placed].
Attractor algorithms identified customers who used specific types of feed filters that converted much better. Turns out, these same feed filters were barely visable, once changed, conversion rates increased dramatically!
Betbull's team conducted A/B tests which proved Attractor's hypothesis - new variant outperformed standard by more than 25%
New feature rolled out into production, which improved overall conversion by 3%
New feature rolled out into production, which improved overall conversion by 3%
